— About

I lead creative at the place where brand strategy, systems design, and emerging technology meet. Over the course of my career I've worked across disciplines that don't often travel together — brand, UX, film, development, policy communications, and AI — and the through line has always been the same: finding the architecture that lets an idea scale without losing what made it worth building in the first place.

The work has taken me across industries and into rooms I didn't always expect to be in — from the policy corridors of Washington D.C. to the global design infrastructure of Ford, from a university that didn't exist yet to the largest oil company in the world. I've led teams of up to 40 creatives, managed $9.2M P&Ls, and served as the founding Creative Director of the Ford Design System for Web. What those projects share isn't a category. It's a kind of problem: complex, high-stakes, and not solvable from inside a single discipline.                          

My approach is rooted in a belief that the most durable creative work lives at the intersection of strategy and execution, brand and product, design and engineering. The work I'm most proud of didn't just look right. It moved something — revenue, regulation, culture, or trust. Some of it took me places I couldn't have anticipated: pitching Michael Jordan's Hall of Fame campaign, helping a King realize a thirty-year vision, interviewing 9/11 first responders, and developing malaria campaigns with Johns Hopkins and Novartis.

The work has been recognized by the ADDYs, AIGA, the Art Directors Club, the Webbys, the Sabre Awards, the Silver Anvil, and Communication Arts. Right now I'm focused on the intersection of creative leadership and intelligent systems — where design meets intelligence, where brand meets technology, where craft meets scale. If that's where you're working, I'd like to hear about it.