Saudi Aramco ATP
Accelerating transformation
Saudi Aramco, owned by the Kingdom of Saudi Arabia, is the largest oil company in the world. It also provides about 90 percent of the Kingdom’s GDP. As the financial engine for the Kingdom, much of the Kingdom’s responsibilities fall to the oil company. And as a result, Aramco has established a strategy to focus on maximizing its income, facilitating the sustainable and diversified expansion of the Kingdom’s economy and enabling a globally competitive and vibrant Saudi energy sector.
To remain relevant and competitive in a rapidly changing world, companies must periodically reinvent themselves. Saudi Aramco is fortunate to be able to embark on this transformation from a position of strength and choose to transform unlike many companies that are forced to transform because of crisis.
Because crisis is not at the root of the Aramco transformation – much of the work focused on strategy development and creating resources for some 250 managers across Saudi Arabia (and in other global locations where the company does business) to use for training on how to use the contents to educate and align their teams around the ATP.
Team
Andrew McClellan
| Account and Executive Creative Director
Dan Brindley
| Creative Director
Will McHenry
| Motion Designer
Mary LoJacano
| Executive Account Director
Ashley Michael
| Assistant Account Director
Ryan Paule
| Illustrator
Tommy Mattler
| Animator
Ryan Bennett
| Animator
Mike Maurer
| Developer