Olympus True to Life
Seeing the world thru multiple lenses
With its long and well-known history in the camera business, Olympus Corporation of the Americas (OCA) lacked awareness of its growing medical and industrial sectors among target audiences, particularly in the U.S.
Further complicated by reputation challenges in its successful medical scopes division, OCA sought to establish a new brand to better reflect its growth in these fields.
I worked with numerous OCA stakeholders across two continents to create the human-centered “True to Life” campaign, focusing on OCA’s diverse audiences, from hospital administrators to policymakers, employees as well as the photography community.
Team
Andrew McClellan
| Creative Director
Peter Quinn
| Creative Director
Erin Miller
| Art Director
Sharon Duke
| Designer
Greg Fisk
| Designer
Christoph Green
| Director
Frank Hamilton
| Photographer
Betsy Borrelli
| Managing Account Director
Paul Vosloo
| Internal Communications
Caroline Judge
| Account Director